APA Citation

Tan, D. S., & School, N. B. (2008). Comparing the effectiveness of Internet advertising to other IMC mix components.

Chicago Style Citation

Tan, Dai Shij., and Nanyang Business School. Comparing the Effectiveness of Internet Advertising to Other IMC Mix Components. 2008.

MLA Citation

Tan, Dai Shij., and Nanyang Business School. Comparing the Effectiveness of Internet Advertising to Other IMC Mix Components. 2008.

Warning: These citations may not always be 100% accurate.