Text this: Comparing the effectiveness of Internet advertising to other IMC mix components.

            ______    _  _    _    _    __   _   
  ____     /_   _//  | \| || | || | || | || | || 
 |    \\    -| ||-   |  ' || | || | || | '--' || 
 | [] ||    _| ||_   | .  || | \\_/ || | .--. || 
 |  __//   /_____//  |_|\_||  \____//  |_|| |_|| 
 |_|`-`    `-----`   `-` -`    `---`   `-`  `-`  
 `-`