Analytical study on the marketing strategies of mobile phone service providers in Singapore.

• Main Authors: Ng, Yean Hoon., Pang, Siew Sien., Toh, Yian Cheng.
• 其他作者: Lee, Lip Nyean
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Management
• 在線閱讀: http://hdl.handle.net/10356/9000

The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).