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  ______   __   __   _    _      ___     __   _   
 /_   _//  \ \\/ // | \  / ||   / _ \\  | || | || 
   | ||     \ ` //  |  \/  ||  / //\ \\ | '--' || 
  _| ||      | ||   | .  . || |  ___  ||| .--. || 
 /__//       |_||   |_|\/|_|| |_||  |_|||_|| |_|| 
 `--`        `-`'   `-`  `-`  `-`   `-` `-`  `-`

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Text this: Leveraging the brand meanings in cross-cultural context : an exploratory study