Goh, M. S., Le, T. L. H., Zhuo, J., & Lim, L. K. S. (2008). Managerial biases and their differential impacts on marketing behaviour under different situations: A study using strategy simulation data.
Chicago Style CitationGoh, May San., Thi Lan Huong Le, Jiepeng Zhuo, and Lewis Kui Suen Lim. Managerial Biases and Their Differential Impacts On Marketing Behaviour Under Different Situations: A Study Using Strategy Simulation Data. 2008.
MLA CitationGoh, May San., Thi Lan Huong Le, Jiepeng Zhuo, and Lewis Kui Suen Lim. Managerial Biases and Their Differential Impacts On Marketing Behaviour Under Different Situations: A Study Using Strategy Simulation Data. 2008.
Warning: These citations may not always be 100% accurate.