Relevancy rankings : pay for performance search engines in the hot seat

• Main Authors: Goh, Dion Hoe-Lian, Ang, Rebecca P.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Article
• 語言: English
• 出版: 2009
• 主題: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
• 在線閱讀: https://hdl.handle.net/10356/91700; http://hdl.handle.net/10220/6171

Pay for performance (PFP) search engines provide search services for documents on the Web but unlike “traditional” search engines, they rank documents not on content characteristics but according to the amount of money the owner of a Web site is willing to pay if a user visits the Web site through t...