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|  __ \\  | || | || | || | ||  |  ___||  /_____// 
| |  \ || | || | || | || | ||  | ||__    `____ `  
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|_____//   \____//   \____//   |_____||  `__ `    
 -----`     `---`     `---`    `-----`   /_//     
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Text this: The good, the bad, and the airbrushed : a review of puffery in advertising