‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race

Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?...

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Main Author: Senol Yilmaz
Other Authors: S. Rajaratnam School of International Studies
Format: Commentary
Language:English
Published: 2012
Subjects:
Online Access:https://hdl.handle.net/10356/95093
http://hdl.handle.net/10220/8848
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-950932020-11-01T06:51:17Z ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race Senol Yilmaz S. Rajaratnam School of International Studies DRNTU::Social sciences::Political science Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day? 2012-11-23T03:44:39Z 2019-12-06T19:08:03Z 2012-11-23T03:44:39Z 2019-12-06T19:08:03Z 2012 2012 Commentary Senol Yilmaz. (2012). ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. Presidential race. (RSIS Commentaries, No. 144). RSIS Commentaries. Singapore: Nanyang Technological University. https://hdl.handle.net/10356/95093 http://hdl.handle.net/10220/8848 en RSIS Commentaries, 144-12 2 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Social sciences::Political science
spellingShingle DRNTU::Social sciences::Political science
Senol Yilmaz
‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
description Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?
author2 S. Rajaratnam School of International Studies
author_facet S. Rajaratnam School of International Studies
Senol Yilmaz
format Commentary
author Senol Yilmaz
author_sort Senol Yilmaz
title ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
title_short ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
title_full ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
title_fullStr ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
title_full_unstemmed ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
title_sort ‘forward’ with obama, or ‘believe’ with romney? campaign communication in the u.s. presidential race
publishDate 2012
url https://hdl.handle.net/10356/95093
http://hdl.handle.net/10220/8848
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