Marketing plan of a christian-themed cafe.

• Main Authors: Lim, Cindy Sin Yee., Ling, Brina Sze Yin., Mok, Melvin Chuan Jia.
• Other Authors: Ang, Tricia
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9511
• Institution: Nanyang Technological University

This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and r...