Text this: Modelling bookmaking odds for the English Premier League.

  ______    ______    _____     _____   __    __  
 /_   _//  /_   _//  / ____||  |  ___|| \ \\ / // 
 `-| |,-    -| ||-  / //---`'  | ||__    \ \/ //  
   | ||     _| ||_  \ \\___    | ||__     \  //   
   |_||    /_____//  \_____||  |_____||    \//    
   `-`'    `-----`    `----`   `-----`      `