Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.

In order to increase the revenue of Singapore Changi Airport, the report identifies various profitable segments and their buying behaviour. After an analysis of their usual and actual buying pattern, recommendations are tailored to improve the retail mix and aid in increasing CAAS's revenue by...

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Bibliographic Details
Main Authors:	Foo, Wei Ling., Seet, Jing Jing., Yip, Lai Ying.
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Profits
Online Access:	http://hdl.handle.net/10356/9857
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-98572023-05-19T06:24:07Z Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour. Foo, Wei Ling. Seet, Jing Jing. Yip, Lai Ying. McGovern, Ian Nanyang Business School DRNTU::Business::Finance::Profits In order to increase the revenue of Singapore Changi Airport, the report identifies various profitable segments and their buying behaviour. After an analysis of their usual and actual buying pattern, recommendations are tailored to improve the retail mix and aid in increasing CAAS's revenue by encouraging spending in the airport. 2008-09-24T07:37:08Z 2008-09-24T07:37:08Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9857 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Profits
spellingShingle	DRNTU::Business::Finance::Profits Foo, Wei Ling. Seet, Jing Jing. Yip, Lai Ying. Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
description	In order to increase the revenue of Singapore Changi Airport, the report identifies various profitable segments and their buying behaviour. After an analysis of their usual and actual buying pattern, recommendations are tailored to improve the retail mix and aid in increasing CAAS's revenue by encouraging spending in the airport.
author2	McGovern, Ian
author_facet	McGovern, Ian Foo, Wei Ling. Seet, Jing Jing. Yip, Lai Ying.
format	Final Year Project
author	Foo, Wei Ling. Seet, Jing Jing. Yip, Lai Ying.
author_sort	Foo, Wei Ling.
title	Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
title_short	Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
title_full	Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
title_fullStr	Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
title_full_unstemmed	Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
title_sort	increasing the revenue of singapore changi airport through the identification of profitable segments and their buying behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/9857
_version_	1770564019452641280

Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.

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