Persuasive writing techniques in fundraising.

Persuasive writing techniques in fundraising.

This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successfu...

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Bibliographic Details
Main Authors: Poon, Yi Qian., Tan, Angeline Siang Ching., Thong, Hui Ling.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Sociology::Social and public welfare
Online Access:http://hdl.handle.net/10356/9933
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Institution: Nanyang Technological University
Description
Summary:This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter.

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