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  _  __    ______    ______     ___      _  _   
 | |/ //  /_   _//  /_____//   / _ \\   | \| || 
 | ' //    -| ||-   `____ `   | / \ ||  |  ' || 
 | . \\    _| ||_   /___//    | \_/ ||  | .  || 
 |_|\_\\  /_____//  `__ `      \___//   |_|\_|| 
 `-` --`  `-----`   /_//       `---`    `-` -`  
                    `-`

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Text this: YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH