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 ______      ___     __   __   _    _     ____    
|      \\   / _ \\   \ \\/ // | || | ||  |  _ \\  
|  --  //  / //\ \\   \   //  | || | ||  | |_| || 
|  --  \\ |  ___  ||  / . \\  | \\_/ ||  | .  //  
|______// |_||  |_|| /_//\_\\  \____//   |_|\_\\  
`------`  `-`   `-`  `-`  --`   `---`    `-` --`

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Text this: YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH