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            _____      _____     ___      ______  
  ____     |  ___||   / ___//   / _ \\   /_   _// 
 |    \\   | ||__     \___ \\  | / \ ||  `-| |,-  
 | [] ||   | ||__     /    //  | \_/ ||    | ||   
 |  __//   |_____||  /____//    \___//     |_||   
 |_|`-`    `-----`  `-----`     `---`      `-`'   
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Text this: Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies