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  _____    _    _     ______     ___      ______  
 |__  //  | || | ||  /_____//   / _ \\   /_   _// 
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 `-----`    `---`    /_//       `---`      `-`'   
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Text this: UNDERSTANDING BLOGS AS A MARKETING TOOL: DOMAIN SPECIALIZATION, PRODUCT NEWNESS AND SPONSORSHIP