Text this: EXAMINING THE EFFECT OF GENDER-SCENT CONGRUITY ON PRODUCT EVALUATION AND PURCHASE INTENTION

  _  _      ___      _____      ___      _____   
 | \| ||   / _ \\   / ____||   / _ \\   / ____|| 
 |  ' ||  / //\ \\ / //---`'  / //\ \\ / //---`' 
 | .  || |  ___  ||\ \\___   |  ___  ||\ \\___   
 |_|\_|| |_||  |_|| \_____|| |_||  |_|| \_____|| 
 `-` -`  `-`   `-`   `----`  `-`   `-`   `----`