Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
10.1002/cb.1639
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sg-nus-scholar.10635-1716722024-03-26T09:33:06Z Low-price guarantees as advertisement strategy and compensation policy: The more, the better? Haesevoets, Tessa Van Hiel, Alain Onraet, Emma Joosten, Anne De Cremer, David MANAGEMENT AND ORGANISATION Fairness General attitudes Low-price guarantees Price-beating Price-matching Refund depth 10.1002/cb.1639 Journal of Consumer Behaviour 16 5 389-402 2020-07-23T00:53:05Z 2020-07-23T00:53:05Z 2017-09 2020-07-22T05:34:13Z Article Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David (2017-09). Low-price guarantees as advertisement strategy and compensation policy: The more, the better?. Journal of Consumer Behaviour 16 (5) : 389-402. ScholarBank@NUS Repository. https://doi.org/10.1002/cb.1639 14720817 https://scholarbank.nus.edu.sg/handle/10635/171672 Wiley Elements |
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Fairness General attitudes Low-price guarantees Price-beating Price-matching Refund depth |
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Fairness General attitudes Low-price guarantees Price-beating Price-matching Refund depth Haesevoets, Tessa Van Hiel, Alain Onraet, Emma Joosten, Anne De Cremer, David Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
description |
10.1002/cb.1639 |
author2 |
MANAGEMENT AND ORGANISATION |
author_facet |
MANAGEMENT AND ORGANISATION Haesevoets, Tessa Van Hiel, Alain Onraet, Emma Joosten, Anne De Cremer, David |
format |
Article |
author |
Haesevoets, Tessa Van Hiel, Alain Onraet, Emma Joosten, Anne De Cremer, David |
author_sort |
Haesevoets, Tessa |
title |
Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
title_short |
Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
title_full |
Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
title_fullStr |
Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
title_full_unstemmed |
Low-price guarantees as advertisement strategy and compensation policy: The more, the better? |
title_sort |
low-price guarantees as advertisement strategy and compensation policy: the more, the better? |
publisher |
Wiley |
publishDate |
2020 |
url |
https://scholarbank.nus.edu.sg/handle/10635/171672 |
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1795300980656439296 |