Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

10.1002/cb.1639

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Main Authors: Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David
Other Authors: MANAGEMENT AND ORGANISATION
Format: Article
Published: Wiley 2020
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Online Access:https://scholarbank.nus.edu.sg/handle/10635/171672
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1716722024-03-26T09:33:06Z Low-price guarantees as advertisement strategy and compensation policy: The more, the better? Haesevoets, Tessa Van Hiel, Alain Onraet, Emma Joosten, Anne De Cremer, David MANAGEMENT AND ORGANISATION Fairness General attitudes Low-price guarantees Price-beating Price-matching Refund depth 10.1002/cb.1639 Journal of Consumer Behaviour 16 5 389-402 2020-07-23T00:53:05Z 2020-07-23T00:53:05Z 2017-09 2020-07-22T05:34:13Z Article Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David (2017-09). Low-price guarantees as advertisement strategy and compensation policy: The more, the better?. Journal of Consumer Behaviour 16 (5) : 389-402. ScholarBank@NUS Repository. https://doi.org/10.1002/cb.1639 14720817 https://scholarbank.nus.edu.sg/handle/10635/171672 Wiley Elements
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Fairness
General attitudes
Low-price guarantees
Price-beating
Price-matching
Refund depth
spellingShingle Fairness
General attitudes
Low-price guarantees
Price-beating
Price-matching
Refund depth
Haesevoets, Tessa
Van Hiel, Alain
Onraet, Emma
Joosten, Anne
De Cremer, David
Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
description 10.1002/cb.1639
author2 MANAGEMENT AND ORGANISATION
author_facet MANAGEMENT AND ORGANISATION
Haesevoets, Tessa
Van Hiel, Alain
Onraet, Emma
Joosten, Anne
De Cremer, David
format Article
author Haesevoets, Tessa
Van Hiel, Alain
Onraet, Emma
Joosten, Anne
De Cremer, David
author_sort Haesevoets, Tessa
title Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
title_short Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
title_full Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
title_fullStr Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
title_full_unstemmed Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
title_sort low-price guarantees as advertisement strategy and compensation policy: the more, the better?
publisher Wiley
publishDate 2020
url https://scholarbank.nus.edu.sg/handle/10635/171672
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