Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
10.1002/cb.1639
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
Wiley
2020
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| Subjects: | |
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/171672 |
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| Institution: | National University of Singapore |