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| \  / ||   / _ \\      ___   | || | ||  /_   _// 
|  \/  ||  | / \ ||    /   || | || | ||    | ||   
| .  . ||  | \_/ ||   | [] || | \\_/ ||   _| ||   
|_|\/|_||   \___//     \__ ||  \____//   /__//    
`-`  `-`    `---`       -|_||   `---`    `--`     
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Text this: SUPERMARKET AND HYPERMARKET: SHOPPER TYPOLOGIES AND ORIENTATIONS