The conflict between absorption and selfcontrol in playing computer games: How do free trial restrictions influence playing experience and purchase decision making

The conflict between absorption and selfcontrol in playing computer games: How do free trial restrictions influence playing experience and purchase decision making

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

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書目詳細資料
Main Authors: Yang, X., Teo, H.-H.
其他作者: INFORMATION SYSTEMS
格式: Conference or Workshop Item
出版: 2013
主題:
Cognitive absorption
Computer game
Free trial software
Functionality restriction
Mere exposure theory
Opponent- process theory
Self-control
Time restriction
在線閱讀:http://scholarbank.nus.edu.sg/handle/10635/42680
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