Interference of picture and brand name in a multiple linkage ad context

Interference of picture and brand name in a multiple linkage ad context

10.1023/B:MARK.0000012472.11598.62

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Bibliographic Details
Main Authors: Lee, Y.H., Ang, S.H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Brand name suggestiveness
Interference theory
Picture incongruency
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43880
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Institution: National University of Singapore
Description
Summary:10.1023/B:MARK.0000012472.11598.62

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