Interference of picture and brand name in a multiple linkage ad context

10.1023/B:MARK.0000012472.11598.62

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Bibliographic Details
Main Authors:	Lee, Y.H., Ang, S.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Brand name suggestiveness Interference theory Picture incongruency
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43880
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43880
record_format	dspace
spelling	sg-nus-scholar.10635-438802023-10-25T21:39:22Z Interference of picture and brand name in a multiple linkage ad context Lee, Y.H. Ang, S.H. MARKETING Brand name suggestiveness Interference theory Picture incongruency 10.1023/B:MARK.0000012472.11598.62 Marketing Letters 14 4 273-288 2013-10-09T02:47:39Z 2013-10-09T02:47:39Z 2003 Article Lee, Y.H., Ang, S.H. (2003). Interference of picture and brand name in a multiple linkage ad context. Marketing Letters 14 (4) : 273-288. ScholarBank@NUS Repository. https://doi.org/10.1023/B:MARK.0000012472.11598.62 09230645 http://scholarbank.nus.edu.sg/handle/10635/43880 000188195900003 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Brand name suggestiveness Interference theory Picture incongruency
spellingShingle	Brand name suggestiveness Interference theory Picture incongruency Lee, Y.H. Ang, S.H. Interference of picture and brand name in a multiple linkage ad context
description	10.1023/B:MARK.0000012472.11598.62
author2	MARKETING
author_facet	MARKETING Lee, Y.H. Ang, S.H.
format	Article
author	Lee, Y.H. Ang, S.H.
author_sort	Lee, Y.H.
title	Interference of picture and brand name in a multiple linkage ad context
title_short	Interference of picture and brand name in a multiple linkage ad context
title_full	Interference of picture and brand name in a multiple linkage ad context
title_fullStr	Interference of picture and brand name in a multiple linkage ad context
title_full_unstemmed	Interference of picture and brand name in a multiple linkage ad context
title_sort	interference of picture and brand name in a multiple linkage ad context
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43880
_version_	1781411232921681920

Interference of picture and brand name in a multiple linkage ad context

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