Tuning into client needs: Matching supply and demand for the television tuner division at infineon Asia-Pacific

• المؤلف الرئيسي: OTT, Holly
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2011
• الموضوعات: supply chains; procurement; decision-making; Marketing; Operations and Supply Chain Management
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/4; https://cmp.smu.edu.sg/case/3261

In this case, we are introduced to the highly complex semiconductor industry, which is characterized by its well-known “boom-n-bust” cycles: periods of high demand and worldwide allocation for integrated circuits, followed by periods of low demand, excess capacity, and high stocks. The key challenge...