Reputation cues as signals in the sharing economy

• المؤلفون الرئيسيون: ROSENTHAL, Sonny, TAN, Jean Yi Colette, POH, Ting Fang
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Reputation; Ride sharing; Service quality; Sharing economy; Signaling theory; Communication Technology and New Media
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cis_research/198; https://ink.library.smu.edu.sg/context/cis_research/article/1197/viewcontent/socsci_09_00049.pdf
• المؤسسة: Singapore Management University

Reputation cues, like star ratings, signal qualities of service providers in the sharing economy and may affect user behavior. Guided by concepts from signaling theory and using a repeated measures experiment (N = 221), this study manipulated the level of star ratings of ride sharing drivers. Intuit...