Reputation cues as signals in the sharing economy
Reputation cues, like star ratings, signal qualities of service providers in the sharing economy and may affect user behavior. Guided by concepts from signaling theory and using a repeated measures experiment (N = 221), this study manipulated the level of star ratings of ride sharing drivers. Intuit...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2020
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| 在線閱讀: | https://ink.library.smu.edu.sg/cis_research/198 https://ink.library.smu.edu.sg/context/cis_research/article/1197/viewcontent/socsci_09_00049.pdf |
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