The effects of recommender system on sales promotion of high-value products: Evidence from a field experiment in the real estate industry
Real estate sales industry in China has long suffered the problem of inefficient matching of customers to projects. Inspired by the design of recommender systems, which have been widely used in the online retail industry, and are shown to facility customer-product matching and improve sales, we appl...
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2022
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| 在線閱讀: | https://ink.library.smu.edu.sg/etd_coll/384 https://ink.library.smu.edu.sg/context/etd_coll/article/1382/viewcontent/GPBA_AY2016_DBA_Liu_Lian.pdf |
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