Good reputation: A reputation for doing good
Having a good product is no longer sufficient for companies to retain a competitive edge in the modern society where consumers are getting more sophisticated and environmentally conscious. And corporations around the world are realising it. What is it that motivates companies to take up the corporat...
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| 主要作者: | |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2012
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/11 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1010&context=ksmu |
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| 機構: | Singapore Management University |
| 語言: | English |