APA Citation

Knowledge@SMU. (2011). Beyond price tags and promotions: Investing in marketing values. Institutional Knowledge at Singapore Management University.

Chicago Style Citation

Knowledge@SMU. Beyond Price Tags and Promotions: Investing in Marketing Values. Institutional Knowledge at Singapore Management University, 2011.

MLA Citation

Knowledge@SMU. Beyond Price Tags and Promotions: Investing in Marketing Values. Institutional Knowledge at Singapore Management University, 2011.

Warning: These citations may not always be 100% accurate.