APA Citation

TAN, C. T. (1992). Beyond Marketing Orientation: A Human Resource Driven Marketing. Institutional Knowledge at Singapore Management University.

Chicago Style Citation

TAN, Chin Tiong. Beyond Marketing Orientation: A Human Resource Driven Marketing. Institutional Knowledge at Singapore Management University, 1992.

MLA Citation

TAN, Chin Tiong. Beyond Marketing Orientation: A Human Resource Driven Marketing. Institutional Knowledge at Singapore Management University, 1992.

Warning: These citations may not always be 100% accurate.