APA Citation

TULI, K., KOHLI, A. K., & BHARADWAJ, S. G. (2007). Rethinking customer solutions: From product bundles to relational processes. Institutional Knowledge at Singapore Management University.

Chicago Style Citation

TULI, Kapil, Ajay K. KOHLI, and Sundar G. BHARADWAJ. Rethinking Customer Solutions: From Product Bundles to Relational Processes. Institutional Knowledge at Singapore Management University, 2007.

MLA Citation

TULI, Kapil, Ajay K. KOHLI, and Sundar G. BHARADWAJ. Rethinking Customer Solutions: From Product Bundles to Relational Processes. Institutional Knowledge at Singapore Management University, 2007.

Warning: These citations may not always be 100% accurate.