CHUNG, S., & Szymanski, K. (1997). Effects of Brand Name Exposure on Brand Choice: An Implicit Memory Perspective. Institutional Knowledge at Singapore Management University.
Chicago Style CitationCHUNG, Seh-Woong, and Katrin Szymanski. Effects of Brand Name Exposure On Brand Choice: An Implicit Memory Perspective. Institutional Knowledge at Singapore Management University, 1997.
MLA CitationCHUNG, Seh-Woong, and Katrin Szymanski. Effects of Brand Name Exposure On Brand Choice: An Implicit Memory Perspective. Institutional Knowledge at Singapore Management University, 1997.
Warning: These citations may not always be 100% accurate.