MIN, S., ZHANG, X., KIM, N., & SRIVASTAVA, R. K. (2016). Customer acquisition and retention spending: An analytical model and empirical investigation in wireless telecommunications markets. Institutional Knowledge at Singapore Management University.
Chicago Style CitationMIN, Sungwook, Xubing ZHANG, Namwoon KIM, and Rajendra K. SRIVASTAVA. Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Institutional Knowledge at Singapore Management University, 2016.
MLA引文MIN, Sungwook, Xubing ZHANG, Namwoon KIM, and Rajendra K. SRIVASTAVA. Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Institutional Knowledge at Singapore Management University, 2016.