PANG, A., YEN, V. Y., SOH, A. S., & BUEHLER, A. (2012). Building a conceptual framework in image reinvention: A case study of SWISS, Switzerland’s national airline. Institutional Knowledge at Singapore Management University.
Chicago Style CitationPANG, A., Victor Yew-Cho YEN, Angeline Soon-Jia SOH, and Annina BUEHLER. Building a Conceptual Framework in Image Reinvention: A Case Study of SWISS, Switzerland’s National Airline. Institutional Knowledge at Singapore Management University, 2012.
MLA CitationPANG, A., Victor Yew-Cho YEN, Angeline Soon-Jia SOH, and Annina BUEHLER. Building a Conceptual Framework in Image Reinvention: A Case Study of SWISS, Switzerland’s National Airline. Institutional Knowledge at Singapore Management University, 2012.