KALAIGNANAM, K., TULI, K. R., KUSHWAHA, T., LEE, L., & GAL, D. T. (2021). Marketing agility: The concept, antecedents, and a research agenda. Institutional Knowledge at Singapore Management University.
Chicago Style CitationKALAIGNANAM, Kartik, Kapil R. TULI, Tarun KUSHWAHA, Leonard LEE, and David T. GAL. Marketing Agility: The Concept, Antecedents, and a Research Agenda. Institutional Knowledge at Singapore Management University, 2021.
MLA CitationKALAIGNANAM, Kartik, et al. Marketing Agility: The Concept, Antecedents, and a Research Agenda. Institutional Knowledge at Singapore Management University, 2021.
Warning: These citations may not always be 100% accurate.