The value of mobile commerce to customers

• المؤلفون الرئيسيون: SIAU, Keng, SHENG, H., NAH, Fiona Fui-hoon
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2004
• الموضوعات: Mobile commerce; value-focused thinking; work system framework; Databases and Information Systems
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/9453; https://ink.library.smu.edu.sg/context/sis_research/article/10453/viewcontent/The_Value_of_Mobile_Commerce_to_Customers.pdf
• المؤسسة: Singapore Management University

This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and devel...