The value of mobile commerce to customers
This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and devel...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2004
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/sis_research/9453 https://ink.library.smu.edu.sg/context/sis_research/article/10453/viewcontent/The_Value_of_Mobile_Commerce_to_Customers.pdf |
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| 機構: | Singapore Management University |
| 語言: | English |