Text this: Strategic Responses to Standardization: Embrace, Extend or Extinguish?

 __   _      ___               __   __   ______   
| || | ||   / _ \\      ___    \ \\/ // |      \\ 
| '--' ||  | / \ ||    /   ||   \ ` //  |  --  // 
| .--. ||  | \_/ ||   | [] ||    | ||   |  --  \\ 
|_|| |_||   \___//     \__ ||    |_||   |______// 
`-`  `-`    `---`       -|_||    `-`'   `------`  
                         `-`