KHOO, T. A., & Ghosh, B. C. (1996). Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore. Institutional Knowledge at Singapore Management University.
Chicago Style CitationKHOO, Teng Aun, and B. C. Ghosh. Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore. Institutional Knowledge at Singapore Management University, 1996.
MLA CitationKHOO, Teng Aun, and B. C. Ghosh. Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore. Institutional Knowledge at Singapore Management University, 1996.
Warning: These citations may not always be 100% accurate.