Metatags using third party trade marks on the Internet

• Main Authors: LLEWELYN, Gordon Ionwy David, PRASHANT, Reddy T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Metatags; hidden use; invisible use; adwords; trademark use; trademarks; trademark law; Intellectual Property Law; Internet Law
• Online Access: https://ink.library.smu.edu.sg/sol_research/3355; https://search.library.smu.edu.sg/discovery/fulldisplay?docid=alma99371096902601&context=L&vid=65SMU_INST:SMU_NUI&lang=en&search_scope=Everything&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,Research%20Handbook%20on%20Intellectual%20Property%20and%20Digital%20Technologies&offset=0
• Institution: Singapore Management University

Metatags, which are hidden descriptors inserted in the source code of webpages, were necessary to be tracked by first generation search engines. These search engines were not the most credible because web designers would ‘stuff’ their webpages with favourable metatags. Modern search engines have sin...