The effect of group attitude diversity and attitude strength on subsequent cooperation

• Main Authors: TSAI, Ming-hong, SHIH, Margaret
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Personality and Social Contexts; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/3945; https://ink.library.smu.edu.sg/context/soss_research/article/5203/viewcontent/SSRN_id1615209.pdf
• Institution: Singapore Management University

Groups often have members who hold opposing opinions on specific issues. The presence of undecided people within a group may promote cooperation among group members who hold opposing views on an issue under consideration. The study examined the joint effects of group attitude diversity (i.e. mixed attitude diversity vs. polarized attitude diversity) and one’s strength of attitude on the cooperation. In groups considering a controversial issue with no undecided group members (i.e. polarized attitude diversity), people with strong attitudes were less likely than those with weak attitudes to cooperate with group members who held opposing views. However, the above differences became non-significant when participants were placed in groups with some undecided group members (i.e. mixed attitude diversity). The results from the study suggested that the presence of undecided group members mitigates the negative impact of attitude strength on subsequent cooperation.