Ashraf, A. R., & Thongpapanl, N. T. (2018). Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process.
Chicago Style CitationAshraf, Abdul R., and Narongsak Tek Thongpapanl. Connecting With and Converting Shoppers Into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process. 2018.
MLA CitationAshraf, Abdul R., and Narongsak Tek Thongpapanl. Connecting With and Converting Shoppers Into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process. 2018.
Warning: These citations may not always be 100% accurate.