Text this: Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

  ______   _    _     _____     _____      _____  
 /_   _// | || | ||  / ____||  |  ___||   / ___// 
   | ||   | || | || / //---`'  | ||__     \___ \\ 
  _| ||   | \\_/ || \ \\___    | ||__     /    // 
 /__//     \____//   \_____||  |_____||  /____//  
 `--`       `---`     `----`   `-----`  `-----`