Factors effecting consumers’ purchasing decisions on CSR banking: A case of commercial bank in Thailand

• Main Authors: Tamika Hirunpattarasilp, Nuntana Udomkit
• Other Authors: Mahidol University. Mahidol University International College. Business Administration Division
• Format: Article
• Language: English
• Published: 2015
• Subjects: Corporate Social Responsibility (CSR); Theory of planned behavior; Thai commercial banking sector; Purchasing decisions
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/10520
• Institution: Mahidol University

Corporate Social Responsibility (CSR) has become significantly important to corporations worldwide. In Thailand, awareness of social responsibility is increasing drastically. There are a number of research examined CSR effects in various sectors in Thailand, but no studies have been undertaken in th...