Packaging improvement for community products: A case study of lemon grass tea in Thailand

• Main Authors: Rawin Raviwongse, Jintana Preedarit, Kanitha Munkongwongsiri, Terdpong Suwanapong
• Other Authors: Mahidol University
• Format: Conference or Workshop Item
• Published: 2018
• Subjects: Business, Management and Accounting; Materials Science
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/23120

One Tambon One Product (OTOP) is a government policy of Thailand aiming to promote and commercialize local wisdom in a community through product development. A major problem found in the implementation of this policy is the lack of practical and attractive packaging, thereby limiting the opportunity...