Firms' strategies and network externalities: Empirical evidence from the browser war
This paper analyzes adoption decisions of Internet browser software with the focus on firms' strategies and market consequences, and the existence of network externalities. Since the early 1995, Microsoft employed many strategies in order to diminish the popularity of Netscape's Navigator...
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| Format: | Article |
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2018
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/23124 |
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| Institution: | Mahidol University |