A study of factors influencing customers' purchasing behaviours of gold ornaments
Since late 2013, the demand for gold ornaments in Thailand has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customers' purchasing intention of gold ornaments. Data collected from 370 respondents...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/43277 |
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| Institution: | Mahidol University |