Private-label branding and willingness to pay: evidence from an auction experiment
© 2018 Informa UK Limited, trading as Taylor & Francis Group. The competitive pricing of private-label brands is a strategy used to gain a competitive advantage. Notwithstanding the introduction of many private-label brands–i.e. private-label brands with a name identical to that of a firm (own...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2019
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/45363 |
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| Institution: | Mahidol University |