Brand and brand origin valuations: A case of the electrical appliance market in Thailand
Copyright © 2018 Inderscience Enterprises Ltd. The importance of branding has raised concerns among marketers about how to properly address a brand and its origin, particularly when the country of origin is at a disadvantage. This study relied on secondary data regarding electrical appliances publis...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/45382 |
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| Institution: | Mahidol University |