Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps
© 2020 Taylor & Francis Group, LLC. This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model....
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/59019 |
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| Institution: | Mahidol University |